IELTS Academic Words: Nouns #3

The quality of being uniform or steady over time.

"To achieve the best results from your workout routine, it's important to maintain consistency in your exercise and diet plans."

An organization or place of business.

"After years of home-based operations, the successful startup finally moved into a formal establishment downtown."

The act of creating or putting together something, often a plan or idea.

"After months of research, the scientist presented a new formulation for the vaccine."

An educated guess that can be tested through experiments.

"The scientist proposed a hypothesis that the plant growth was influenced more by the quality of soil than the amount of sunlight."

The lack of uniformity or stability in something.

"The inconsistency in his testimony made the jury doubt his credibility."

The state of being unimportant or trivial.

"Amidst the vast expanse of the universe, the problems we face on Earth often seem to pale into insignificance."

The act of explaining or understanding the meaning of something.

"The interpretation of the ancient text varied among the scholars, leading to a lively debate about its meaning."

A person skilled in the practical aspects of a field.

"The technician worked diligently to repair the malfunctioning server within the stipulated time frame."

A person who develops ideas and theories in a particular field.

"The theorist presented her new model of particle physics, challenging the conventional understanding of quantum mechanics."

A job or career, especially one that involves special training or skill.

"After years of soul-searching, she finally found her true vocation in social work and has been passionately involved ever since."

A large outdoor sign used for advertising.

"The new movie was advertised on a huge billboard at the busiest intersection in the city."

The process of creating a unique image or identity for a product or company.

"Effective branding can significantly boost a company's recognition and customer loyalty."

A person or company that supplies products to retailers.

"The company appointed a new distributor for its products in the South American market."

A small paper advertisement usually distributed by hand.

"I received a flyer for a local pizza restaurant that advertised half-price Tuesdays."

A trick or device used to attract attention or business.

"The free-to-play mobile game was full of gimmicks designed to entice players into spending real money."

A short, catchy tune used in advertising.

"The festive jingle of the holiday bells added a cheerful mood to the bustling market."

A person or company that makes goods for sale.

"The manufacturer had to recall their latest product due to a defect that posed a safety risk to consumers."

The process of promoting and selling products or services.

"The success of their new product was largely due to an aggressive marketing campaign that highlighted its unique features."

A business that sells goods on the internet.

"Amazon, one of the world's largest online retailers, has revolutionized the way we shop for everyday items."

A tactic used to gain an advantage, often in a deceptive way.

"The discount offer at the store was just a ploy to attract more customers during the slow season."